Our Story
Analysing data is time consuming and the quality of the analysis is not guaranteed. Incomplete or wrong conclusions may damage an organization’s performance or lead to missed opportunities.
MetaMarketing automates the process of deriving insights from data and turning them into a written report, with summary, detailed analysis, conclusions and action points.
MetaMarketing is the first generative AI for numbers. Upload any dataset with numbers on sales, finance, or any other topic and the MetaMarketing app will give you key insights, conclusions and recommendations based on your data. The MetaMarketing platform uses patent pending AI technology to automatically turn complex datasets into clear, actionable recommendations — within minutes, not days.
Built as a spin-off from Accuris, a leader in revenue management analytics, MetaMarketing combines deep industry expertise with cutting-edge technology. We help companies save time, reduce costs, and make faster, better decisions by embedding expert knowledge, benchmarks, and best practices directly into their reports.
Whether you are a marketing team needing campaign analysis, a finance team looking for margin improvement, or a consulting firm working with multiple clients, MetaMarketing delivers customised insights, recommendations and up-sell opportunities that align with your goals and internal guidelines.
MetaMarketing, turn any dataset into a business opportunity.
Our Team
Helen Marks
Co-Founder – Managed million-dollar projects for Westpac, Bank of New Zealand, HSBC and private equity companies. Former Chief Customer Officer for Investment data management platform, AlphaCert, and Senior Executive at Corelogic. Formerly head of clients at Accuris and colleague of Adriana, Chris and Toon.
Toon Deleeck
Co-Founder - Former head of Modelling and Analytics at AC Nielsen, managing consultant and co-founder at revenue analytics firm Accuris and colleague of Helen. Toon and his colleagues provided analytical consulting to more than two thirds of the top 20 CPG companies in Europe. He is the inventor of the Source of Business® concept, now widely used in the consumer goods industry.
Odd Harald Meyhren
Odd is a full-stack developer with a degree in Computer Engineering from Universitetet i Agder (Norway). He specialises in Rust, AI agents, and Data/AI/ML systems.
At MetaMarketing, he creates high-performance tools that combine intelligent automation with scalable backend infrastructure.
Bill Seibel
Serial Entrepreneur. Previously founder/CEO of Mobiquity ($182m exit), Zefer ($900M revenue and a $5.3Bn market cap). Founder of 6 startups - Operating Exec for another 3.
Author of 'Press Go! Lessons Earned by a Serial Entrepreneur'.
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Cyril Guilloret
Experienced executive with over 20 years of expertise in digital transformation, data management strategy, sales and marketing. Unique ability to link technology and business strategy. Skilled in managing large teams and executing complex projects on an international scale.
Chris Pike
Data/Al/ML Specialist | End-to-End Data and Al Solutions
Strategic data/Al specialist with deep consulting, private equity and start-up experience, across consumer, energy and financial services
Ex- Deloitte
Ex-Accuris
Discovery Phase: Enhancing Performance with Metamarketing Generative AI
The discovery phase involves a comprehensive investigation into how a company can leverage metamarketing generative AI to enhance performance in marketing and sales. This begins with a thorough assessment of the company's current marketing and sales strategies, pinpointing areas where generative AI can introduce efficiencies and foster innovation. We conduct an in-depth review of customer data, market trends, and competitive landscapes to identify opportunities for improvement.
In marketing, we explore the potential of generative AI to personalise campaigns, optimise content creation, and boost customer engagement. This involves using AI to generate bespoke content, automate customer interactions, and accurately predict consumer behaviour. By simulating various marketing scenarios, we can forecast outcomes and refine strategies in real-time.
For sales, generative AI can streamline lead generation, scoring, and nurturing processes, allowing sales teams to concentrate on high-potential prospects. We also examine the integration of AI-driven chatbots and virtual assistants to enhance customer service and support, thereby reducing response times and increasing satisfaction.
Throughout the discovery phase, we prioritise measurable performance metrics such as conversion rates, customer retention, and overall revenue growth. By continuously monitoring and refining AI-driven strategies, we aim to develop a dynamic and responsive marketing and sales ecosystem that drives significant performance improvements.
Us in Numbers
$9B+
Clients’ Income during the Last Quarter
1
Single focus :
client satisfaction
9
Media Partners
80+
Years of Combined Experience in AI
Prior permission of the media outlet required
Building the richest business-trained LLM
