Generative AI for
Consumer Goods Companies
London, July 9th 2024
The UK's first event dedicated to the use of generative AI in consumer and retail sectors
Date
9th of July 2024
2PM-4PM
Why attend?
Everything you need to know about using generative AI to automatically discover insights and write expert reports
Registration
Free for FMCG professionals.
Programme
2:00 PM - 2:10 PM: Welcome Address by Helen Marks, COO MetaMarketing
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A brief introduction and welcome from the hosts of the event
2:10 PM - 2:40 PM: 3 practical applications of AI in Consumer Goods
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1: Generative AI for data analysis: how it works
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2: Updating monthly market reports with AI
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3: Optimising a promotion plan with AI
2:40 PM - 3:10 PM: Cases by Antoon Deleeck, Managing Consultant Accuris
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Ice Cream - Revenue Management Case: A practical application of AI to automatically generate a written report from a revenue management perspective.
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Soft Drinks - Category Management Case: This case shows how AI automatically generates insights about trends and market shares in the soft drinks category.
3:10 PM - 3:40 PM: Live Demonstrations
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Participate in demonstrations of the latest AI tools and how these innovations are applied in real business scenarios.
3:40 PM - 4:00 PM: Closing Remarks and Networking
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A summary of the session's learning and future outlook, followed by the opportunity to mingle with speakers and attendees.
Use the registration form on the right to secure your place. Limited places available. Free for consumer goods retailers and manufacturers only.
Some of the companies attending previous events from MetaMarketing and Accuris were:
Arla Foods, Benecol Ltd, Britvic Plc, Carlsberg Group, Carrefour, Coca-Cola EuroPacific Partners, Conair Corporation, Coty, Danone, Diageo, FrieslandCampina, General Mills, Hanesbrands Inc., Heineken, Henkel, Jacobs Douwe Egberts, Johnson & Johnson, Kimberly-Clark, Kp Snacks Ltd, Lego Group, L’Oréal, Mars, McCormick, Monster Energy, Nestlé, Nomad Foods Europe, PepsiCo, Perfetti Van Melle, Premier Foods, Procter & Gamble, Reckitt Benckiser, Sainsbury, Saputo Inc., Sigma, Tata Consumer Products, Tesco, The Coca-Cola Company, The Heineken Company, The Kraft Heinz Company, Unilever, Unilever Food Solutions Nederland, Upfield, Waitrose, Warburtons, Weetabix.
Speakers
Join us for an exclusive event hosted by MetaMarketing, with seasoned speakers boasting over 80 years of combined experience in consumer goods and artificial intelligence.
Helen is the COO and Client Success Manager at MetaMarketing. She managed clients in the finance and consumer sectors, including Bank of New Zealand, HSBC Kraft Heinz and Nomad Foods in several European countries.
Helen Marks
Client Success at MetaMarketing
Toon has two decades of experience building AI solutions and providing consulting to consumer goods companies including Coca-Cola, Heineken and L'Oréal.
Toon Deleeck
Managing Consultant, Accuris
Bill brings more than 20 years of executive and entrepreneurial experience. He has co-founded and held executive positions at numerous innovative technology firms including Cambridge Technology Partners, Zefer, and Mobiquity, leading the companies through successful IPOs and acquisitions.
Bill Seibel
Stategic Advisor at MetaMarketing
Data-to-Insights
Automatically generate insights and conclusions from any dataset. Save time with expert reports created using our proprietary, patent-pending Generative Data-to-Insights™ technology.
MetaMarketing AI produces expert insights and entire reports, automatically, leveraging your marketing and sales data. Optionally you can add an extensive array of marketing resources. Initiate any analysis with a MetaMarketing report, then build upon it by adding your insights and creativity.